With very little fan fair google made a small change to its search results that may change them forever. I noticed this for the first time today, little arrows that allowed me to promote or demote search results and add a public comment. As this data piles up, google will have a powerful new asset to allow it to rank pages. I wasn't even the first to vote for this item (but I did get the first comment in :)
My question is will this make it harder, or easier to scam? Already there is a whole industry devoted to helping people get there page to the top of google results. Any time you combine social software, with monetary reward you get spam. Only time will tell.
